Femtech Market: How Is Employer-Sponsored Fertility Benefits Becoming the Enterprise Recruiting Standard?
Employer-sponsored fertility and reproductive health benefits — the workplace-sponsored coverage for IVF, egg freezing, surrogacy, adoption, and menopause care now offered by 40% of US employers and expanding rapidly — represent the fastest-growing B2B revenue channel in the femtech market, with the Femtech Market reflecting employer benefits adoption as the enterprise purchasing...
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